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The SA Fruit Journal (SAFJ) is a bilingual, bi-monthly print publication and a multimedia platform that has been a trusted reference within the South African fresh fruit value chain since 2002. We publish printed articles on topics ranging from product innovation, agricultural services and training, and and marketing and exports, to international news and trends. Our multimedia content has become more diverse, reaching an expanding visitor demographic.

The print subscription fee is R250 per annum for South African subscribers. This includes delivery of the magazine to street addresses.

Stay well informed of the latest industry developments and trends with the SA Fruit Journal.

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MOST READ ARTICLES

From previous edition

Catherine

EDITOR’S LETTER

Revisiting your why

Recently, Fruit SA and the Subtropical Growers Association collaborated to host a transformation showcase on Tshivhase Agridam Farm outside Thohoyandou. There, I was reminded of the importance of emerging producers being clear about their “why”, as they navigate significant challenges. The turbulent times that currently afflicted the global fresh produce trade demand the same from all value chain players – especially producers. Then there are global developments and phenomena that are causing a widespread ripple effect. These include decrees from the Trump administration, geopolitical tensions, global inflation, and the effects of climate change. Top of mind for the South African agriculture sector, for example, are the continuance of AGOA and strengthened trade relations with the US; the effects of geopolitical tensions and shifts in global demand, on local prices; and the impact of unpredictable weather patterns on production volumes. And port inefficiencies, loadshedding and infrastructural challenges count among the headwinds…

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SAFJ Shareholders and Contributors

Logo Citrus Research International Base
Logo Citrus Growers Association Cga Base
Logo Hortgro Base
Logo Fpef Base Update
Logo South African Table Grape Industry Base

The magazine is published by the South African Fruit Journal (Pty) Ltd and the control is in hand. Shareholders in the magazine are the SA Apple and Pear Producers’ Association (SAAPPA), SA Stone Fruit Producers’ Association (SASPA), the Citrus Growers’ Association of Southern Africa (CGA), South African Table Grapes Industry (SATI) and the Fresh Produce Exporters’ Forum (FPEF). We are guaranteed our readership, as all the members of these bodies have magazines delivered to their doorstep.

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