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The SA Fruit Journal (SAFJ) is a bilingual, bi-monthly print publication and a multimedia platform that has been a trusted reference within the South African fresh fruit value chain since 2002. We publish printed articles on topics ranging from product innovation, agricultural services and training, and and marketing and exports, to international news and trends. Our multimedia content has become more diverse, reaching an expanding visitor demographic.

The print subscription fee is R250 per annum for South African subscribers. This includes delivery of the magazine to street addresses.

Stay well informed of the latest industry developments and trends with the SA Fruit Journal.

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MOST READ ARTICLES

From previous edition

Catherine

EDITOR’S LETTER

Change can be a beautiful exchange

Welcome to our first edition for 2025 With a number of key members of industry retiring, the one word that comes to mind is change. Looking up its etymology, I went down the rabbit hole of Middle English, French and Latin origins and I settled on “cambiare”, which – according to AI – is Latin for “barter” or “exchange”. Indeed, there’s a significant exchange that takes place between an industry and the veterans that retire from it. The industry gains their substantive contribution to a wealth of institutional knowledge. And they gain the opportunity to do more of that which brings them joy. Well, leaving big shoes to fill, Matthew Addison, Elleunorah Allsopp, Hugh Campbell, Justin Chadwick and Louis van Zyl are all walking away with beautiful memories of illustrious careers, as they embark on the next chapter of their individual life journeys. You may read their engaging stories in…

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SAFJ Shareholders and Contributors

Logo Citrus Research International Base
Logo Citrus Growers Association Cga Base
Logo Hortgro Base
Logo Fpef Base Update
Logo South African Table Grape Industry Base

The magazine is published by the South African Fruit Journal (Pty) Ltd and the control is in hand. Shareholders in the magazine are the SA Apple and Pear Producers’ Association (SAAPPA), SA Stone Fruit Producers’ Association (SASPA), the Citrus Growers’ Association of Southern Africa (CGA), South African Table Grapes Industry (SATI) and the Fresh Produce Exporters’ Forum (FPEF). We are guaranteed our readership, as all the members of these bodies have magazines delivered to their doorstep.

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