Recently, Fruit SA and the Subtropical Growers Association collaborated to host a transformation showcase on Tshivhase Agridam Farm outside Thohoyandou. There, I was reminded of the importance of emerging producers being clear about their “why”, as they navigate significant challenges. The turbulent times that currently afflicted the global fresh produce trade demand the same from all value chain players – especially producers. Then there are global developments and phenomena that are causing a widespread ripple effect. These include decrees from the Trump administration, geopolitical tensions, global inflation, and the effects of climate change. Top of mind for the South African agriculture sector, for example, are the continuance of AGOA and strengthened trade relations with the US; the effects of geopolitical tensions and shifts in global demand, on local prices; and the impact of unpredictable weather patterns on production volumes. And port inefficiencies, loadshedding and infrastructural challenges count among the headwinds…