The SA Fruit Journal (SAFJ) is a bilingual, bi-monthly print publication and a multimedia platform that has been a trusted reference within the South African fresh fruit value chain since 2002. We publish printed articles on topics ranging from product innovation, agricultural services and training, and and marketing and exports, to international news and trends. Our multimedia content has become more diverse, reaching an expanding visitor demographic.
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From previous edition

EDITOR’S LETTER
Change can be a beautiful exchange
Welcome to our first edition for 2025 With a number of key members of industry retiring, the one word that comes to mind is change. Looking up its etymology, I went down the rabbit hole of Middle English, French and Latin origins and I settled on “cambiare”, which – according to AI – is Latin for “barter” or “exchange”. Indeed, there’s a significant exchange that takes place between an industry and the veterans that retire from it. The industry gains their substantive contribution to a wealth of institutional knowledge. And they gain the opportunity to do more of that which brings them joy. Well, leaving big shoes to fill, Matthew Addison, Elleunorah Allsopp, Hugh Campbell, Justin Chadwick and Louis van Zyl are all walking away with beautiful memories of illustrious careers, as they embark on the next chapter of their individual life journeys. You may read their engaging stories in…