About SA Fruit Journal

Since the establishment of the Fruit SA Promotion Campaign, a communication tool for a united South African fruit industry was identified.  FRUIT SA was the new baby born in 2000 to fulfill this need and to represent the entire fruit industry of South Africa.

The next step was to find a communication tool to publish the outputs of the different fruit sectors, but it had to be a united document. So another new addition to the family came in the form of the SA FRUIT JOURNAL/VRUGTE JOERNAAL in June 2002. The magazine consists of dedicated sections for the different fruit sectors as well as market, industry and research news.  Regular features on specific topics such as logistics, packaging, and education are covered.

The magazine is published by the South African Fruit Journal (Pty) Ltd and the control is in hand. Shareholders in the magazine are the SA Apple and Pear Producers’ Association (SAAPPA), SA Stone Fruit Producers’ Association (SASPA), the Citrus Growers’ Association of Southern Africa (CGA), South African Table Grapes Industry (SATI) and the Fresh Produce Exporters’ Forum (FPEF). We are guaranteed our readership, as all the members of these bodies have magazines delivered to their doorstep.